SøCIe†Y

   Back in high school, I had a little clothing company, Cirkle Concepts, now defunct. Although I do miss those days as it was a very exciting and experimental time, it helped me establish a base for the future I had in graphic design. There were three of us that had a hand in the company over the years, Rob, Zech, and me as well as countless friends helping out screen printing, organizing and distrubiting.

   We all went our separate ways but all still having roots in fashion and design. Rob went to fashion school in LA, Zech ended up as an Art Director for Aqua VI, and I found myself Art Director for Armada Skis. 

   Zech gave me a call and told me about his newest project, Society, and wanted me to help him out shooting some photos. He had a couple tears and mood boards he wanted to convey. Me having a water housing it was obvious I would be of most help with the surfing shots. The shots were in no way to be a usual action surf shot, just more of a lifestyle carefree vibe. With our busy schedules conflicting we were able to find a day to shoot, of course, the swell and wind wasn't in our favor but nonetheless we were able to get a few that worked. 

   You can check out Society here.